Case study, Healthcare
Local SEO and Digital Marketing for a Clinic
A new search-friendly website, an optimised Google Business Profile and steady content and ads, so more people nearby find the clinic when they search.
- Client
- Dental and skin clinic
- Industry
- Healthcare
- Services
- Web Development, Digital Marketing, SEO Services
- Built with
- Next.js, Google Business Profile, Google Analytics, Search Console
What changed
- Local
- Optimised Google Business Profile
- Per treatment
- Dedicated search-friendly pages
- Monthly
- Plain-language performance report
The challenge
The clinic had a website that was slow and barely appeared in search results. Its Google Business Profile was incomplete, and it relied almost entirely on word of mouth.
Our approach
We started with an audit of the website, the Google profile and the clinic's competitors, then agreed on a plan focused on searches by people in the clinic's own area.
The solution
We rebuilt the website with a page for each treatment, clear doctor profiles, location information and an online booking form. The Google Business Profile was completed with services, photos and regular posts.
We publish helpful articles each month, encourage happy patients to leave reviews, and run small, targeted search and social ad campaigns.
How we built it
The site uses Next.js with structured data for medical services and local business details. Analytics and call tracking show which channels bring enquiries, and the clinic receives a simple monthly report.
Technology
- Next.js
- Google Business Profile
- Google Analytics
- Search Console
Services used
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