Case study, E-commerce
E-commerce Store for a Handicraft Brand
A fast online store with product variants, online payments, courier integration and an easy admin, so the brand can sell across India instead of only through its shop and Instagram.
- Client
- Handicraft and home decor brand
- Industry
- E-commerce
- Services
- Web Development, SEO Services
- Built with
- Next.js, React, Python, FastAPI
What changed
- Pan-India
- Online orders with courier tracking
- Admin
- Products and orders managed without code
- SEO-ready
- Structured data on every product
The challenge
The brand sold through its shop and took Instagram orders by direct message. Orders, payments and shipping were tracked manually, mistakes were common in busy seasons, and there was no way to sell to customers who wanted to order directly.
Our approach
We planned the store around the products' visual appeal and mobile shoppers. Large photos, clear prices and a short checkout came first. On the operations side, the brand needed to manage orders without technical help.
The solution
The store has collections, product variants for size and colour, wishlists, coupon codes, online payment and cash on delivery. Orders flow into an admin panel where staff print invoices and book shipments with a courier partner, and customers get tracking updates automatically.
Every product page is built for search, with clean URLs, structured data and fast-loading images.
How we built it
The storefront is built with Next.js for speed and SEO, with a FastAPI backend and PostgreSQL. Payments use a standard Indian payment gateway, and shipping is integrated with a courier aggregator.
We set up Google Analytics and Search Console and trained the team to add products and manage orders.
Technology
- Next.js
- React
- Python
- FastAPI
- PostgreSQL
- Payment gateway
Services used
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