Google Business Profile Optimisation: A Checklist for Local Businesses

Your Google Business Profile often appears before your website in search results. A complete, active profile earns more calls, direction requests and visits.

Basic information

• Exact business name, without extra keywords
• Primary category that best describes your business, plus relevant secondary categories
• Full address and service area
• Phone number and website link
• Regular and holiday opening hours

Services and products

List your main services with short descriptions. Add products if you sell them. This helps Google match your business to more specific searches.

Photos and videos

Upload real photos of your premises, team and work. Add new photos regularly. Profiles with good photos tend to attract more clicks.

Reviews

Ask for reviews from real customers and reply to each one. Thank people for positive reviews and respond calmly and helpfully to complaints.

Posts and updates

Share updates, offers and events through posts. They keep your profile fresh and give customers a reason to choose you.

Questions and answers

Add common questions and answers yourself, and respond quickly when customers ask new ones.

Booking and messaging

Add a booking link or appointment URL if you take appointments, so customers can act directly from search.

Check insights monthly

Review how many people found you through search and maps, and which actions they took. Use this to decide what to improve next.

DigiQuest sets up and optimises Google Business Profiles for local businesses as part of our SEO services.